Quest Designer & Level Designer
Learn English with Peppa Pig
For 2-5 years old children
ENGLISH EDUCATIONAL GAMES
Unity | 2 years | 50+ Developers
Summary
This educational game aims at Chinese preschool kids aged 2-5 years old with the theme of Peppa Pig.
It mainly uses interactive teaching videos and mini-game to help children learn English words and phrases. Children can gain various rewards (like Peppa’s clothes and interesting stickers, etc) by watching animations and playing games.
Project Design Goals
Learn in game, learn from stories
Loyal to the original IP
Fun and Useful
Role & Responsibilities
My Role
Role:
Game System Designer
Leader of the game system team (10 people)
Contact person with the IP partner eOne
My Responsibilities
I enrolled in the whole development process of this project, and my duties included:
-
Researching the well-known animation Peppa Pig
-
Creating a style-appropriate game concept proposal
-
Recruiting game designers and building the team
-
Designing the framework of the game
-
Writing and maintaining the Game Design Document
-
Collaborating closely with animators and programmers to implement and iterate the playable content
-
Communicating with the IP partner and solving problems encountered during the development
Design Process
App Structure
The whole app is divided into three parts: Main Course, Peppa World and Parent-Side. I was mainly in charge of the design for Peppa Pig and Parent-side (early phase).
Main Course
Dress-up
Stickers
In Peppa World, kids play as Peppa Pig. By tapping the screen, they can operate Peppa to explore the scene. I chose Peppa’s house as the main scene of Peppa World because home means stable and safe, and it is reasonable they go back home after learning. What’s more, different functions can be distributed in different rooms in Peppa’s house. We use diegetic UI to provide an immersive experience to the kids, giving them a feeling of playing house. As for me, Peppa World is like an amusement park that contains all the fun things children will be fond of, where they can have a rest after the systematic courses.
Main Course contains all the systematic courses. These linear courses are based on syllabus provided by a professional teaching institution, and for this part, I was responsible guiding and reviewing all the mini-game. Taking the development costs into consideration, we decided to focus on a limited amount of game genres, but make plenty of levels with various art themes to give the kids fresh feelings. For example, we have running games, racing games, spotting difference games and so on, all of which combined the fun of game with learning.
My Design Sample
User Flow
Greyboards for the whole App
